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TLC’S CHILLI STRIPS TO STRIPES FOR PETA’S NEW ANTI-CIRCUS CAMPAIGN

November 25, 2013

MEDIA RELEASE

For More Information Contact:

Enchanted PR | Christal Jordan

Christal@enchantedpr.net | 678.499.0297

FOR IMMEDIATE RELEASE

November 25, 2013

TLC’S CHILLI STRIPS TO STRIPES FOR PETA’S NEW ANTI-CIRCUS CAMPAIGN

Grammy Award-winning artist bares the truth about the abuse of

tigers in circuses

Image

(Los Angeles, CA) Crouched inside a cage and wearing nothing but striped bodypaint, Chilli of the multiplatinum trio TLC is the star of a provocative new ad campaign for PETA that demands, “Boycott the Circus.” The ad, which be can reviewed here, reveals that tigers used by circuses are beaten into submission—and when they’re not “performing,” they’re locked away in cramped, filthy cages.

“There’s so much cruelty behind the scenes, which is a something that a lot of people don’t get to see,” Chilli explained in an exclusive PETA interview. “They’re being mean to them to make them do this trick .… And I think that everybody needs to be aware of what’s really going on.”

That’s why Chilli was willing to strip down for the cause. “If you can raise awareness to something that’s important, such as this, then you should,” she says. “Because I know for a fact that I would never want to be in a cage.”

Circuses deprive tigers of everything that is natural and important to them, including interacting with their families, foraging and hunting for food, and roaming for miles. Tigers used by circuses are locked in small cages and warehoused in traveling boxcars, where they are exposed to extreme heat and freezing-cold weather. These unnatural and stressful conditions lead tigers and other big cats to become ill, despondent, and increasingly agitated, endangering other animals, circus workers, and attendees.

Chilli joins a growing list of celebrities—including Alec Baldwin, Jada Pinkett Smith, Olivia Munn, Cloris Leachman, Sarah Silverman, and Edie Falco—who have teamed up with PETA to speak out against circuses that use animals.

Broadcast-quality footage of Chilli’s video interview can be downloaded here and previewed here. For more information, please visit PETA.org.

For press interviews with Chilli regarding her PETA campaign, please call Christal Jordan at 678-499-0297 or email christal@enchantedpr.net

People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, with more than 3 million members and supporters. PETA works to stop all animal cruelty and focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely, for the longest periods of time: on factory farms, in the clothing trade, in laboratories, and in the entertainment industry.

Enchanted Branding & Public Relations is a multimedia marketing, branding and public relations agency with headquarters in Atlanta, GA and a partnership office in New York City. Enchanted Branding and Public Relations specializes in fusing creativity with strategic industry know-how to create impressionable and measurable customized campaigns, especially as it relates to entertainment/arts. Our agency has worked with top talent to segue their careers into alternate dimensions by cross-branding and promotion, exposing them to a larger consumer fan base. Enchanted Branding & Public Relations actively seeks exposure for clients that include television, print, radio and sponsorship opportunities. We strive to create opportunities for our clients relevant to their career goals and aspirations.

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