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Rolling Out Magazine and CVS/pharmacy Partner to Launch the Nat’l Mirror Mirror Beauty Awards Tour

September 10, 2012

As a major contributor to beauty, style and entertainment, rolling out Magazine has partnered with the CVS/pharmacy Beauty Club to launch the National Mirror Mirror Beauty Awards Tour. The tour will kick-off in Atlanta with a private VIP reception on Monday, September 10th, 2012 at the beautiful Indigo Bar and will continue to Washington, DC on September 24th at Lux Lounge, followed by a 13-city national rollout in 2013. The tour will highlight many of the most prominent and recognized style makers in the beauty and entertainment industries to date. The 2012 Atlanta honorees include Grammy Award-winning singer/actress/spokesperson Chilli; Beauty Industry Titan Bernard Bronner, Supermodel and Reality TV Star Cynthia Bailey, Celebrity Hairstylist and TV Personality Derek J; Reality TV Star Toya Wright and a host of other beauty and pop culture icons.

The Mirror Mirror Beauty Awards Tour will celebrate the artistic accomplishments of leading professionals and trendsetters in media and entertainment. Munson Steed, CEO and Publisher of rolling out Magazine states, “Beauty and style are part of the language of our culture.” He continues, “At rolling out Magazine, we recognize those ingenious individuals who create images and influence style to forge innovation. Therefore, we are proud to recognize this group of esteemed honorees at our inaugural Mirror Mirror Beauty Awards.”

The CVS/pharmacy Beauty Club is also recognized for its contributions to the Mirror Mirror Beauty Awards and for its commitment to healthy beauty. As a drugstore industry leader, CVS/pharmacy has made significant strides in brand development within the black community with two major campaigns: I Define My Look and Project Health. The CVS/pharmacy Beauty Club provides invaluable information for women to achieve and maintain beauty objectives while offering membership in an organization that provides top level top-level expertise and insights in health and beauty. “This is a great partnership between the CVS/pharmacy Beauty Club,rolling out Magazine and the Mirror Mirror Beauty Awards. At CVS/pharmacy, we are committed to providing women of color with products that not only keep them inspired and beautiful, but will get them on a program to successfully put them on their way to meeting their lifestyle objectives,” says Dawn Marie Gray, senior marketing manager, multicultural, CVS/pharmacy.

The Mirror Mirror Beauty Awards Tour will kick-off in Atlanta and Washington, D.C., followed by a 13-city national rollout in 2013. The awards program is an important vehicle in featuring skill sets that are critical to success in the beauty industry and highlighting all of the enthusiasts who assist in refining our culture with their skills and knowledge. This will be a premier event, giving guests an ornate ambiance as well as an elegant showcase and awards ceremony.

Media interested in providing coverage for this event should submit their requests no later than 12 PM on September 10, 2012 to:

Christal Jordan
Enchanted PR

– or –

Angela Watts
AW Media Group

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